5 Lessons Fantasy Can Learn from Video Games

Fantasy sports have become a popular pastime for millions of people around the world. The industry has grown significantly in recent years, but there is still room for improvement. One area that fantasy sports could learn from is the video game industry. Video games have been around for decades and have evolved to become highly immersive and engaging experiences. Here are five lessons that the fantasy sports industry could learn from the video game industry:


1. Gamification

The video game industry has mastered the art of gamification, which is the process of using game mechanics and design to engage and motivate users. Fantasy sports could benefit from incorporating more gamification elements into their platforms to make the experience more fun and engaging for users. For example, incorporating mini-games or rewards for achieving certain milestones could incentivize users to keep playing and improve their overall experience.

 

Below is an example of Doxa’s User Profile, which will capture player’s progression and unlock achievements by accomplishing rare feats within the fantasy game.

 

2. Community-building

The video game industry has built strong communities around their games, which has led to a dedicated fan base and increased engagement. Fantasy sports could also benefit from creating a strong community within their platforms. A big opportunity to explore would be social media integration, which would allow users to connect with each other and even their favourite content creators, and share their experiences.

 

3. Personalization

The video game industry has embraced personalization, allowing users to customize their avatars, game settings, and other features to fit their preferences. (Here is a great article highlighting the impact of personalization). Fantasy sports could also benefit from incorporating more personalization options, such as allowing users to customize their profile, player rankings, and other features to create a more personalized experience. This would help to increase engagement and encourage users to continue playing.

 

4. Interactive and immersive experiences

The video game industry has created highly interactive and immersive experiences that keep players engaged for hours on end. Fantasy sports could learn from this by incorporating more interactive features such as live updates, real-time statistics, and personalized content to keep users engaged and invested in their teams. There are a great deal of 3rd party applications that can be leveraged to help players understand more about the game, directly in the platform.

 

5. Accessibility

The video game industry has made significant strides in making video games more accessible through standardization. This includes developing and adhering to standard control schemes and user interfaces, such as the use of the WASD keys and mouse for movement and interaction in PC games. Fantasy sports could learn from this by incorporating more standardized scoring, rules and platform settings that allow users to learn less through over-customized platforms.

 

Doxa is building the first completely standardized fantasy platform so that we’re able to compliment the fantasy experience rather than complicate it, as seen below an example from a competing product

Conclusion

The fantasy sports industry has much to learn from the video game industry. By incorporating these five elements into their platforms, fantasy sports companies can create a more engaging, personalized, and immersive experience for users. This will help to attract new users, retain existing ones, and ultimately drive the growth of the industry.

At Doxa, we’re committed to re-imagining the fantasy experience to meet these opportunities. If you would like to follow our progress, join our newsletter for updates here.